AVIS

For business travelers and vacationers alike, getting off the plane is just the beginning. AVIS wanted to be more than a rental counter, they wanted to be the final stop that truly mattered.

CRETIVE/BRIEF
Position AVIS as the first choice for both business and leisure travelers. Create a digital and out-of-home campaign that could cut through airport chaos and speak directly to modern flyers in a fast, visual, and memorable way.

BIG/IDEA
Every journey ends with AVS.

Using popular airport codes, those familiar three-letter abbreviations that define global movement, the campaign formed visual itineraries: one code for departure, one for arrival, and one for what comes next, AVS. The AVIS brand code became a destination in itself.

JFK → LAX → AVS
ORD → ATL → AVS
Wherever you land, AVIS is how you arrive.

Screenshots of a mobile app interface for Avis, an auto rental company, showcasing promotional posts about their services with red and black backgrounds, images of cars, and cities like Las Vegas and New York.
Advertisement for Avis car rental featuring red background, large white text saying "LEASED AVOID," an image of a red SUV with a mountain in the background, and logo with slogan "We try harder." at the bottom along with the website URL avis.com.
Bright pink background with large white text reading "DEAL MIA AVS" and a red Ford Mustang convertible in the foreground. Behind the car is a retro-style building with a sign that says "BREAKWATER." Below, white text states "We're your destination to show them that you've arrived." A logo at the bottom right has a red circle with white text saying "We try harder." and the website address "avis.com" at the very bottom.

Deployed across digital placements, airport out-of-home, and transit media, the campaign lived where travelers live, in motion.

Indoor airport with a large red Avis advertisement sign featuring a red sports car, escalator on the right, seating area on the left, and modern architecture with large windows.